2nd ANNUAL ITS ABOUT SEA LIFE BENEFIT AND PADDLE-OUT PRESENTED BY SURF ADDICT
RAISED RECORD AMOUNT TO BENEFIT OCEAN RELATED NONPROFITS

Event Featured Celebrity and Pro-Surfer Appearances, Including Legendary Pro-Surfer/Musician Tom Curren and Pro-Surfer Rochelle Ballard

SAN FRANCISCO, Calif. November 2009 Conceived by a group of San Francisco-based surfer/environmentalists concerned about the continuing threats to our coastlines and marine ecosystems, the Nov. 20 Its About Sea Life Benefit was a complete success in raising awareness and funds for this years beneficiaries: Surfaid International, Save the Waves Coalition, Surfrider Foundation and the Marine Mammal Center.

Set amongst the dramatic environs of San Franciscos Aquarium of the Bay, more than 400 people attended the benefit, which featured live music, small bites, a silent and live auction and appearances by Mavericks Big Wave Pioneer Jeff Clark, Legendary 3-Time World Champion Pro-surfer/Musician Tom Curren, Pro-Surfer/Yoga Instructor Rochelle Ballard and LAs up and coming musician Marc B.

This year was truly special. We brought together so many partners, sponsors and guests to recognize the nations most active ocean-related non-profits while raising funds for them, said Milton Fiala, founder of the San Francisco based action sports company Surf Addict, who created Its About Sea Life. Im thrilled to be part of an event and a community that can work together as a team to generate greater awareness and improve the quality of our coastlines and of those who depend on it as a way of life planning for next years benefit is already underway.

The silent, live auction and raffle featured one-of-a-kind items such as an autographed Jimmy Hendrix photo, Matt Ambroses Big-Wave Gun Surfboard Signed by 2009/2010 Mavericks Contestants, Jeff Clarks Autographed Big-Wave Gun, Rochelle Ballards Short-Board with art by Venice Beachs William Attaway, Pro-Surfer Brad Gerlachs 2008 Surfboard shaped during Sacred Craft 2008, Wise Surfboards Wood Long-Board and Randy Cone Surfboards Recycled Resin Chair. Tom Curren later surprised guests with an exclusive performance at the after-party, held at the Hard Rock Caf Fishermans Wharf.

The following morning, local surfers, ocean conservationists, animal and life lovers performed a ceremonial Paddle-Out at Crissy Field in East Beach to offer prayers for all ocean creatures and sea life protection. Pro-Surfer and Yoga Instructor Rochelle Ballard led the Paddle-Out, which was followed by a discussion with environmental non-profit representatives about their quest to preserve sea life, and a Yoga Session on Sunday, at the San Francisco Bay Club.

Partners of this years event include Surf Addict, Fuel TV, Hilton Fishermans Wharf, Luba Muzichenko Zephyr Real Estate , New Belgium Brewery, Barefoot Wine Bubbly, Action Sports Retailer ASR , Rochelle Ballards Surf Into Yoga, San Francisco Bay Club, Marc B., Daniel Castro Band, Hard Rock Caf Fishermans Wharf and WDZFX web design, in addition to the other 54 other sponsors.

PHOTOS AVAILABLE UPON REQUEST

Related posts:

1. 2nd Annual It’s About Sea Life Benefit and Paddle-Out in SF from November 20-22, 2009
2. It’s About Sea Life Benefit and Paddle-Out in San Francisco on Friday & Saturday, November 21 &22, 2008
3. Swim 4 Life Benefit for SurfAid International in SF on April 4, 2009

SURF ADDICT PRESENTS “IT’S ABOUT SEA LIFE BENEFIT & PADDLE-OUT 2”, IN SAN FRANCISCO, CA, TO PROMOTE SEA LIFE AND ENVIRONMENTAL PROTECTION TO BENEFIT NON-PROFIT ORGANIZATIONS: SURFAID INTERNATIONAL, SAVE THE WAVES COALITION, SURFRIDER FOUNDATION AND THE MARINE MAMMAL CENTER.

Benefit – Friday, November 20th, 2009.

The benefit will take place in San Francisco – at the Aquarium of the Bay – in the evening of Friday, November 20th, 2009, from 7:30pm – 12am.  Attendees will be able to visit the Aquarium tanks/tunnels during the event.  Cocktail Reception kicks off at 7:30pm. Live Auction begins at 9:00pm.  Silent Auction bids end by 9:00pm.  Music and dancing follows.

Celebrity guests, artists, designers and pro-surfers are expected to attend. Daniel Castro Band www.danielcastro.com and Marc B. will www.marcbmusic.com will perform at the Aquarium of the Bay.

After-Party at the Hard Rock Café, at Fisherman’s Wharf, from 12:00am – 2:00am ~ Live Music by Tom Curren, Surf-Pro & Musician.

Paddle-Out – Saturday, November 21st, 2009.

In the morning of November 21st, at 9:30am, local surfers, ocean conservationists, animal & life lovers will perform a Ceremonial Paddle-Out, led by Rochelle Ballard, Pro-Surfer & Yoga Instructor (“Surf Into Yoga” DVD), at Crissy Field East Beach/Parking Lot. This will be an ocean and land ritual to offer prayers for all ocean creatures and sea-life protection.

The morning Paddle-Out Ceremony will be followed by an opportunity to speak to sea life protection and environmental non-profit organization representatives about their causes and quest to preserve the ocean and sea life. Paddle-out will be free and open to the public.

Yoga-Session – Sunday, November 22^nd, 2009.

On Sunday, November 22^nd, a Yoga Session will be led by Rochelle Ballard, at the San Francisco Bay Club.  RSVP required and $15.00 suggested donation will be reverted back to IASL’s 2009 Fund to be distributed to beneficiaries.  Rochelle Ballard’s new “Surf Into Yoga” DVD’s, www.surfintoyoga.com, will be available for sale and proceeds donated back to the cause.

Additional Info and tickets at www.itsaboutsealife.org and www.brownpapertickets.com

Check Out IASL 2008 Video and photos at http://www.itsaboutsealife.org/node/39.  IASL’s 2008 video was Produced and Edited by Jason Gittens, from KDJ Productions (Black Surfer Documentary coming 2010).  Photos by Rebecca Drake, from Squid Ink Photography.

IASL’s 2009 already confirmed partners and sponsors are Tom Curren (Surf-Pro & Musician), Rochelle Ballard’s “Surf Into Yoga” DVD, Daniel Castro Band, Marc. B.’s Band, Fuel TV, New Belgium Brewery, Barefoot Wine & Bubbly, Hard Rock Café Fisherman’s Wharf, ASR Biz, Hilton San Francisco Fisherman’s Wharf, Radisson Fisherman’s Wharf, San Francisco Bay Club, Luba Muzichenko (Zephyr Real Estate), Roberto Vezzone Productions, Dragon Alliance, Randy Cone Surfboards, Wise Surfboards, Jed Noll Surfboards, Jeff Clark Surfboards, Alex Martins Surfboard Repair, Giant Reef Limo, Noriega Produce, Rip Curl, Golden Gateway STC, Dr. Ana Amaya, Vans Off The Wall, Sam Henderson Photography (Benefit), Charlie Zabielskis Photography (Paddle-Out), Pacific-Visuals Photography, Extension Clothing, Top Education Guide, OCSC Sailing, Fish Restaurant, Thinknicity, Total Performance Health, Golden Gate Cycles, Frank Lew (State Farm), Robert Harris (artist), Ian Ross (artist), K9 Intel, Skull Candy, Nor Cal Surf Shop, Trog Wear, US Pure Water Corp., DJ Juan Data, DJ Benjah, Doug Ross (Artist), Java Beach Café, BeachString, Wdzfx, Rusty Surfboards, SF Vodka, Carly Ivan Garcia(Artist), Weaver’s Coffee & Tea, Island Ukuleles, TheSurfersChoice, St. Supery Winery, Hernan Rojas (Artist), and Mavericks Surf Ventures, amongst others yet to be confirmed..

Related posts:

1. Report from 2nd Annual It’s About Sea Life Benefit on 11/20/2009
2. It’s About Sea Life Benefit and Paddle-Out in San Francisco on Friday & Saturday, November 21 &22, 2008
3. 2nd Annual Women’s Paddle-Out on Sunday, October 4, 2009